CaféCité

Scope of work 
Brand Identity
Client 
The Sole LibraryYear
2024

Studio
Rice Studios
Design Director
Mark Bain
Designers
Hieu Vo, Duy Nguyen
Illustrator
Maxim Usik

Café Cité is imagined as a place where memories are collected and shared — like drawers filled with fragments of journeys. The design reflects this through a flexible grid system, allowing stories to unfold in many forms: from postcard-like illustrations that echo the spirit of travel, to a masthead-inspired logo that grounds the brand with a sense of presence. Built to be dynamic and evolving, the identity captures the shifting energy of the city while always leaving space for new memories to be made.