Marou
SAY Ca Phe Sua
Marou is the leading chocolate maker in Vietnam. To connect with the Vietnamese audience, Marou has created a new range of products that blend chocolate with traditional Vietnamese milk coffee (Cà Phê Sữa). The branding conveys this blending of ingredients through a swirling pattern, which also suggests the blending of people in coffee culture. The bold headline "SAY Sô-Cô-La Cà Phê Sua" is used to connect the identity, with "SAY" in Vietnamese which means blending and a "love-drunk" feeling
Scope of work
Visual Identity
Client
Marou Chocolate
Year
2023
Visual Identity
Client
Marou Chocolate
Year
2023
Studio
Rice Studios
Creative Director
Chi-An De Leo, Joshua Breidenbach
Designers
Tien Nguyen, Hieu Vo, Huy Nguyen
Photographers
Tuan Fr, Wing Chan, Duong Gia Hieu
Rice Studios
Creative Director
Chi-An De Leo, Joshua Breidenbach
Designers
Tien Nguyen, Hieu Vo, Huy Nguyen
Photographers
Tuan Fr, Wing Chan, Duong Gia Hieu
