Ninety Eight

Creative Director: Joshua Breidenbach
Design Director: Tien Nguyen
Designers: Hieu Vo, Giang Ho

Ninety Eight, formerly Coin98, is a Web 3.0 entity from Vietnam that rebranded to foster innovation and unify companies with a mission to empower human potential. Addressing challenges like their name's gambling association and exclusive image, they adopted a forward-looking vision. The new brand architecture positions Ninety Eight as a guiding entity, balancing legacy elements with support for diverse futures, and emphasizes education and human-centric narratives.