Hieu Vo
Graphic Design

Vietcap

Category: Brand Identity
Client: Vietcap
Year: 2022
Creative Director: Joshua Breidenbach
Designer: Tien Nguyen, Helios Teles, Hieu Vo
Vietcap, formerly Vietcapital Securities, underwent a transformative rebranding initiative in collaboration with Rice. The updated vision, "A World of Investment: Opportunities for Financial Freedom and Growth," reflects Vietcap's commitment to outstanding service. The new visual identity features bold FK Grotesk Neue typography and a vibrant green triangle logo symbolizing growth and market positivity. The fluorescent ink enhances the mark's impact. This comprehensive rebrand positions Vietcap as a forward-thinking industry leader, blending modernity with a rich heritage and a dedication to serving clients at all levels.