(What it isNt)
Category: Campaign, Visual Identity
Client: (What it isNt)
Year: 2023
Client: (What it isNt)
Year: 2023
Creative Director: Joshua Breidenbach
Designers: Huy Nguyen, Nu Nguyen, Hieu Vo, Giang Ho, Truc Huynh
Designers: Huy Nguyen, Nu Nguyen, Hieu Vo, Giang Ho, Truc Huynh
The "What it isNt" launch campaign in Vietnam focused on the unique identity of "Celebrate Abnormality," inspired by the extraordinary in everyday life. Rooted in American skateboarding culture and art, the brand was adapted to reflect contemporary Vietnam. The identity was expressed through diverse deliverables, including space design, communications, art direction, and attire, all proudly crafted by Vietnamese designers.
