Marou, Vietnam’s leading chocolate maker, introduces Sô-Cô-La Cà Phê Sữa—a new range blending bold Vietnamese cacao with traditional milk coffee. The swirling visual identity reflects both the mix of flavours and the social warmth of coffee culture. The slogan “Say Sô-Cô-La Cà Phê Sữa” plays on the Vietnamese word say, meaning both “blend” and “love-drunk,” capturing the indulgent spirit of the product. Through this campaign, Rice celebrated Marou’s essence: bringing the rich, adventurous taste of Vietnamese chocolate to the world.