CaféCité was envisioned as more than a café—it’s a keeper of memories and shared journeys. Rice translated this vision into a flexible identity system inspired by drawers of postcards and mementos. Illustrations evoke travel keepsakes, while a masthead-style logo anchors the brand with an editorial voice. Together, they form a dynamic framework that mirrors the city’s shifting rhythms—turning CaféCité into a living archive of collective stories.